Confident Copywriter in the Spotlight

Each month, I love to spotlight a copywriter in my Confident Copywriting group. A copywriter who should be on your radar. 

Introducing…Katie Crouch

Copywriter in the spotlight - katie crouch kc copy.

When did you start and what led you to copywriting?

I spent 20+ years in publishing and gradually developed the urge to work for myself. I discovered copywriting randomly when a friend sent me an article about Laura Belgray and I realized I’d found my path! I dove into podcasts (which is how I found Belinda), online courses, and communities, practicing with side projects for a few years before taking the leap in September 2022.

As a solo parent of two, I was craving more flexibility, freedom, and earning potential–and excited when I discovered that writing (and helping other business owners) could be the way.

Who do you work with Rochel?

I work with service-based solopreneurs and small businesses–mostly coaches, consultants, and creatives.

What’s your favourite part of the work you do?

My favorite part is listening and learning. I’m curious (nosy?) about other people’s experiences and I love asking a million questions, capturing responses four ways (transcript, audio, video, my notes), and letting my brain absorb the stories and start to anticipate how to respin everything to meet the client’s business objectives.

What work are you most proud of?

I’m most proud when a client feels massively relieved when the copy is done, when I’ve successfully rescued them from the struggle and delivered copy they love. When that happens, there are ripple effects of goodness that are felt throughout their business and mine.

What do you do when you’re not working?

I’ve got my hands full as a solo parent of two kids (9 and 5) most of the time! I love running/hiking/camping, doing yoga, writing in notebooks, and refining my morning routine.

How does Confident Copywriting (CC) add value to your copywriting work?

I initially joined CC because, at a minimum, I needed a place to post weird questions that came up and “is this normal? is this right?”-type check-ins as I started out. I also have benefitted hugely from the templates, courses, and other resources.

Most of all, of course, it’s the people that make it great!

Belinda is an amazing coach and mentor. I’ve made many important and valuable connections within the group as well. I appreciate the camaraderie and great info!

Connect with Katie Crouch

And if you’re interested in Confident Copywriting, check it out here.

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