Hot Copy #50: Eleanor Goold: Personal branding: how much you should you bring to your brand?

Have you ever asked yourself how much YOU should go into your branding? Like, how much of your life behind the keyboard should you let the world see? Personal branding is something many of us struggle with, especially in this age of see-all-social media.

But did you know that having a clear and focused brand can help with all your marketing and messaging, it can even help you attract the kinds of clients you’ve always wanted to work with!

So if you’re worried that brand is as bland as vanilla ice cream – this episode is for you.

Tune in to learn:

  • What branding really means
  • Whether you should brand as a person or a business
  • Some easy ways to discover your brand
  • How to differentiate yourself
  • Should you be the face of your business
  • The importance of consistency

Listen to the episode

Search for Hot Copy on iTunes and Stitcher (or where you listen to your pods) or tune in on the Hot Copy podcast website.

Take me to the Hot Copy website

Where am I, you ask? The time zones sucked for this interview and I couldn’t make it. But Kate and Eleanor have a great chat.

Who is Eleanor Goold?

Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own branded website EleanorGoold.com where she provides business owners with smart ideas, copy tips, the art of storytelling and access to free social media strategies to boost their business success. She also runs The Copywriter Facebook Group.

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Sama167 for their lovely testimonial.

Check out this BOMB from the interview…

Ep50 personal branding meme

 

Happy listening!

Belinda and Kate (your Hot Copy hosts)

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