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Get the techniques, processes and shortcuts to build a rock solid foundation in copywriting, so you can tackle any copywriting project with confidence and ease.
Opening again in 2023.
Get the techniques, processes and shortcuts to build a rock solid foundation in copywriting, so you can tackle any copywriting project with confidence and ease.
You’ve always had a knack for language and a way with words. Now you know copywriting is how you can use your love of writing to create your dream life.
That’s the idea, right? Choose your working hours. Choose your clients. Earn lotza money and achieve life-goal-perfection.
But you don’t want to become any ol’ dime a dozen copywriter.
You want to be a great copywriter.
Ya know the type. A top notch copywriter charging seriously big bucks and landing those coveted clients who are happy to pay. Not to mention only saying yes to the dream projects.
You’re ready to join the ranks of those first rate copywriters who write wildly good copy (without having to pull their hair out during late night edits).
But there’s a snag.
You’re not actually sure how professional copywriters write copy that sells.
Not on a fluke but on every single project.
Which makes you feel like a copywriter imposter.
Ever hesitated to call yourself a copywriter, increase your rates or go for that big client, because it feels like you’re missing some critical piece of expertise?
Or spent triple the amount of time you planned for writing, because you were second guessing every word?
You’ve got a way with words, but do you ever feel like there’s no technique or structure behind your writing? You get a wave of adrenaline when you deliver copy to a client because if they ask, you’re not actually sure how to explain why you wrote it the way you did.
You’re running on instinct and inspiration.
And you’re not alone.
The more we learn about copywriting, the more we discover how much we don’t know.
Every step forward seems to bring another dozen questions that send us back to Google.
Yet every search feels like another browser tab of proof that we are in over our heads. Because instead of clarity you are inundated with 590,000,000 results and you’ve got no clue how to sort, filter or curate that information so it helps you…
You’ve been putting in the work.
Reading articles on copywriting techniques to try out.
Listening to podcast interviews with the big name copywriters revealing their secrets to success.
Screenshotting sales pages, product descriptions and home pages to add to your copywriting swipe file.
Subscribing to copywriting newsletters to snag tips from the experts.
Maybe even bought a copywriting course!
That means you’re already ahead of the hundreds, even thousands, of average copywriters out there who are barely scratching out a living
But instead of feeling confident and excited when your friend asks you to help them write some copy, your stomach drops faster than a skydiver jumping from the edge of space… without a parachute.
You’re up late Googling “How to write website copy/a brochure/sales page/about page/email marketing”.
You’re doom scrolling through your swipe file trying to find answers to the incessant question: “what do I do next?”.
While it’s exciting, your brain is so overloaded with information that you’re paralysed.
And that blank page knows it.
The world is telling you that all you have to do is ‘learn copywriting’ and that anyone can ‘make a living as a copywriter’ — which is true…
But here’s the thing:
While the internet is filled with googleable insights and free how-to content you’re left alone to figure out how to piece it all together and determine what’s relevant.
Which means you end up spending more time searching through the chaos than writing. You keep hoping that one more article will make it all finally click.
But you’re effectively trying to piecemeal your own copywriting education through a bunch of blogs and books coming from a hodgepodge of internet strangers.
And that’s the slowest path to becoming a great copywriter.
What if I told you that 80% of writing great copy is down to technique and process, with just a sprinkling of creativity?
What if you had a copywriting blueprint and the knowhow to use it for every single project?
What if you could bring order to the chaos of copywriting content?
When you know the framework for writing a website page, brochure, email or ad and you understand how to hone in on the messages that matter, you can write copy that commands attention and action (just like copywriters at the top of their game).
And you will write it quickly.
Sitting down to write your next copywriting project with a plan.
You know where to begin and how.
You know which information to put on the page to empower and motivate the reader and which to leave out.
You know when to stop writing and hand it over for client feedback.
No one’s first draft is perfect. But you can get it pretty damned close.
On any copywriting project. Every time.
Just like the pros do.
Krista Walsh Copywriting
Belinda’s course has been most valuable to me for how it breaks down the processes for how to come up with copy that resonates.
There are a ton of “how-to” articles and guides out there but none of them get as deep and are as methodical as this course.
It’s helped me do my client work faster (and get better results) because I’ve been able to deepen and systematise processes that were kind-of intangible for me before, like coming up with that killer headline.
ALSO, I am always pretty stunned at how exacting Belinda’s feedback is on homework assignments. I trust her advice and instruction completely, and, importantly, while her feedback is always direct, it’s never condescending or critical.
The environment of the course–between her and you and also among the other students–allows you to feel safe to learn, mess up, and ask questions. I recommend the course to anyone who wants to invest in improving their copywriting skills and find a supportive community along the way.
A 12-week coaching program that gives you a rock-solid foundation in copywriting: the technical skills and processes you need to deliver outstanding copy, on every project.
10 modules, 7 worksheets, 5 masterclasses, 2 projects to complete.
But it’s so much more than lessons about copywriting.
A 12-week coaching program that gives you a rock-solid foundation in copywriting: the technical skills and processes you need to deliver outstanding copy, on every project.
But The Copywriting Inkubator is so much more than lessons about copywriting.
This isn’t a collection of generalities that leave you with a sinking feeling you’ve only got half the knowledge you truly need and no clue how to puzzle the pieces together.
You’ve already been studying up on all the tips and tricks. You can find all the copywriting techniques explained on the internet. Seriously. But all the available information hasn’t helped you become a pro copywriter.
Why? Because the missing ingredient is how you put it all together. And you’re done wading through the chaos of copywriting content only to come out more confused than ever.
What you’ll really find inside The Copywriting Inkubator is a cure to the chaos.
You’ll learn the tried-and-true framework for constructing effective copy that sells. So you can kickstart every new copywriting project with a plan and the confidence to execute it.
The Copywriting Inkubator is thoughtfully crafted to simplify the knowledge you need to learn, the structure to apply it to real life copywriting projects, with the coaching and feedback you need to uplevel your skills past “fine” and into “OMG-this-is-amazeballs”.
Mind Your Words
“I wasn’t a copywriter. I didn’t have a business. I had no idea about what copywriting was. I mean, I’ve always been a pretty naturally gifted writer, and I can write, but what I didn’t understand before I did this course is that there is so much more to copywriting. There are the processes that you go through and the techniques that you learn.
I’ve done so many online courses I can’t even remember. And a lot of them are just videos. I could just watch video after video and you don’t get an opportunity to actually put into practice what you’ve learned.
And with your course you get to put it into practice. What you’ve done is broken it down into bite sized chunks of work that I can do around my life.
The feedback that you give—and being able to get one on one feedback on the work that you submit—is absolute gold, and you do it with such grace as well. I was a little bit nervous. But Belinda put me at ease. And to get that kind of feedback on my work and see how I can improve my skills and take it to the next level? Yes, fabulous!
I was really hesitant about investing that money in a future that I was really uncertain I was even going to like. I have to say it’s one of the best decisions I’ve ever made!
Now I’m running a business. I’m writing high quality copy. And I couldn’t have done it without the course and without learning everything that you’ve shared. The course gave me the confidence to call myself a copywriter.”
You’ll get everything you need (and more) to build a rock-solid foundation in copywriting. You’ll even walk away with a badge and certificate of completion you can show off to the world (and impress future clients with).
During each live call, we’ll go through completed worksheets, tackle common challenges and answer your questions as a group. I’ll be there to guide, nurture and give feedback as much (or as little) as you need. Graduates often tell me the coaching element alone is worth far more than the cost students pay for the course.
The modules have been organised around the building blocks of copywriting and will be your cure for the chaos of copywriting content. Each module builds on the last, so you have a clear learning path that lays out a strong foundation.
You’ll get a deep-dive into 128 copywriting techniques explained with easy-to-remember tips, jargon-busting explanations, and 105 examples from brands around the world. The lessons also come with extra resources like handy cheatsheets and extra guides you can use for client projects.
While each lesson is a standalone PDF, you’ll also get a video in case you happen to be a visual learner. Each video is just 15-20 minutes, so you can learn in bite-size chunks that easily fit into your life, because you don’t always have time to watch a 2-hr training.
Put what you’re learning into practice and get personalised feedback from yours truly. The assignments challenge you, so you can build your copywriting muscles, and graduates have called my feedback “gold”—even when it was provided to another student.
The blueprints for putting all your newly learned copywriting techniques together. Each masterclass will provide you an in-depth deep dive into the copy construction process for common copywriting projects like websites, email sequences, brochures and more.
Practise combining multiple copywriting techniques together on common copywriting projects. You’ll be able to put your copy construction skills to work, and walk away with actual pieces you can use in your real copywriting portfolio.
Plus searchable resources, swipe files, checklists, and a course podcast. So you can build your ultimate copywriting bible.
Flair Copy
“Before signing up, I’d only recently done another copywriting course. I was wondering if I really needed to do another course (it had given me a taste of copywriting but I strongly felt that I did need MORE), whether I needed a course as detailed as the Copywriting Masterclass (I think I most definitely did!), and finally whether the course was going to be worth the price.
After signing up, it didn’t take me long to realise that it ticked all the boxes and then some.
I wanted to get the best education possible and really set myself up well for my copywriting career.
While the price was one of my initial concerns, my worry was totally unwarranted. This course is seriously good value for money!
The amount of interaction with Belinda makes this course first-rate. She is generous with her time and the feedback on exercises is an awesome way to learn (practical, not just theoretical).
The quality of the content in the lessons is high with PDFs, videos, slides and exercises. The lessons are broken up into digestible chunks, which makes it all super easy to understand. And each lesson builds on the last.
I’m so glad I decided to take it.”
The skeleton of The Copywriting Inkubator that offers structure in place of chaos is the Rule of One. Each module builds on the last, until we pull it all together with training on how to use these techniques together to construct copy from start to finish in all sorts of copywriting projects.
These are the building blocks of copywriting. The foundational pieces from which you can build anything. Write anything. Fast.
You know when to stop writing and hand it over for client feedback.
No one’s first draft is perfect. But you can get it pretty damned close.
On any copywriting project. Every time.
Just like the pros do.
Discover how to hone in on the readers most likely to take action and how to write copy that will make them feel like you are writing just to them.
Push past vague, generic messages that blend in to create a compelling message that truly stands out.
Uncover your voice and your clients’, so you can emulate any brand’s unique style for consistent, on-brand language on every copy project.
Learn to craft promises that ooze credibility and clarity, to amp up the persuasiveness of your copywriting.
Write headlines that attract attention and get your readers to continue reading the rest of your top-notch copy.
Offer a clear, safe path forward that helps your one reader make a decision and take action with confidence.
Present an irresistible offer, crafted for one reader, that drives conversions and connection.
Your blueprint for tackling copy projects with ease from start to finish—no writer’s block or blank pages included.
Learn how to cut the fat from your copy without sucking the personality out or killing the persuasiveness, dead.
Pro tips on how to make your copy easy to consume for all different types of readers.
Whirlybird Words
I’d never heard of the word copywriter. I had zero clue. Now, I’m fully immersed. I’m sitting in my chair and turning up every day. I am a copywriter! I’m actually doing what I really want to be doing! And that’s a fantastic feeling.
While the first seven modules give you the building blocks, these in-depth masterclasses give you the blueprint for putting them all together in common copywriting projects you’ll see.
You’ll walk away with everything you need to take you to the next level as a copywriter, so you can write with confidence from start to finish.
A detailed guide to writing all the copy that goes on a website. Like homepages, about pages, services pages, product descriptions and more.
The 101 on emails and email sequences including how to plan them out, what to say and how often to send them. Oh, let’s not forget email subject lines.
A how-to on the decisions and process of printed collateral. I’m talking about brochures, flyers, postcards and ads. Plus, a chat with a printing specialist to ensure clients can print your copy affordably.
A lesson on reframing your view of uniqueness and how you, as a copywriter, can help any business stand out—including your own. This is a must for copywriters who work with clients in crowded markets.
This 4 part masterclass will share only what you need to know to write optimised copy (without drowning in the technical aspects of search engine optimization).
DIY (do it yourself) solo experience.
DWY (done with you) experience with support and community at every step.
No access to the course creator included in the DIY experience.
Daily access to me via the private FB group and on weekly coaching calls.
No coaching or support included in the DIY experience.
Hands-on coaching, support and feedback to help you implement and apply what you’re learning.
A collection of information you can dip in and out of.
A holistic, structured curriculum that builds on each lesson. That you can also dip in and out of.
Video only content. So. Many. Videos.
Each lesson includes PDFs, videos, slides, transcripts, and audio in a course podcast. Learn in your style.
Content is locked inside an online course platform.
Additional content like checklists, templates and cheatsheets, so you can build your ultimate copywriting bible.
Explains the techniques, but not how to use them together.
Deep-dive Masterclasses show you the fundamentals of copy construction on common copywriting projects.
No way (or limited ways) to practice what you’re learning.
Worksheets with practical exercises that build your skills (and confidence).
Difficult to apply theoretical knowledge to real life copy projects.
Practice projects that you can add to your real life portfolio.
You’re on your own to do the work.
Weekly coaching calls for accountability and feedback to help you make progress and hit your goals.
No way to know if you’re making progress.
The Rule of One Roadmap helps you map your progress and the worksheet feedback helps you to improve weekly.
Content drips out slowly or overwhelms you with instant access.
Get the best of both worlds with instant access and binge week, followed by a gradual programme with integration breaks built-in.
Dead FB group billed as a community.
Engaged copywriters just like you, looking to get the most from the experience.
Lower price point.
Higher price point with multiple pricing options and payment plans available.
Liz Green Copywriting
So often we buy these online courses and then it goes into the file of online courses. Instead of motivating me, they turn into something I want to hide from, because I have guilt that I haven’t done the whole thing.
But with Belinda’s course, I know I have lifetime access and I can keep dipping in and out. And there’s no waffle! I have done online courses in copywriting that were just so full of waffle to fill up the space. Belinda’s course is a waffle-free zone as far as I’m concerned.
You are ready for the basics so you can lay the groundwork to get your copywriting career off on the right foot.
You want to be the best copywriter you possibly can be, which means skipping the fumbling and frustration of the trial and error learning process.
You want to make sure you’re on your game when it comes to the copy side so you have the confidence to charge the big bucks.
The Copywriting Inkubator is your fast pass to the technical skills you need to deliver high-quality copy on any copywriting project, starting with the very first one.
You’ve been writing based on instinct and inspiration, but now you want to refine your skills and improve your processes, so you can justify charging higher rates (even if it’s only to yourself).
You’re done compiling your copy education through a bunch of blogs and books, and want to build your own vault of expert-approved copy knowledge.
You are struggling with imposter syndrome, wishing you felt more sure of yourself, but you’re tired of feeling like you ought to “know better by now”.
You are ready to level up in your copywriting career, and you want access to the secrets that the upper crust of copywriters already seem to know.
The Copywriting Inkubator will fill in the gaps to reset your foundation and give you the shortcuts you need to quickly and consistently produce high-quality copy you can charge more for.
Whether you’re an aspiring copywriter who hasn’t written your first word of copy yet…
Or a working copywriter who’s ready to graduate from writing on instinct…
The Copywriting Inkubator was made for you!
Each module will provide you with the foundational knowledge you need to get started with copy.
Each worksheet will provide you the practice space to refine your approach and improve your skills.
Each coaching call will provide you the feedback to accelerate your writing processes.
“The coaching element alone is worth far more than the cost students pay for the course.”
“I really like Belinda’s generosity and kindness in all aspects of course: coaching calls, forums, FB group. The content is world-class: how-to’s, templates and support = invaluable.”
“Not having done something like this before, I wasn’t sure whether it would be worth the investment = it was absolutely worth the investment, so in hindsight I would have enrolled a lot sooner if I had known how valuable the course would be.”
“I’d definitely recommend this course to others. Belinda’s a great teacher, and if you’re worried about the investment, don’t be. Belinda always gives you more value than you’ve paid for.”
“The amount of interaction with Belinda makes this course first-rate. She is generous with her time and the feedback on exercises is an awesome way to learn (practical, not just theoretical).”
I help aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. Because when you have the chops to command higher rates, you can work less and enjoy more time, freedom, and career fulfilment.
More than 200 copywriters have taken my big course (the precursor to The Inkubator) and along with my private coaching group, Confident Copywriting, I’ve helped copywriters achieve results like:
I’m not a fly-by-night-written-a-few-emails-and-decided-to-teach kind of copywriter. Before I became a copy coach, I spent 10+ years as a successful and in-demand freelance copywriter writing for 196 different businesses on projects ranging from search engine friendly website copy, print advertising and brochures to sales pages and email sequences.
The point is that I’ve had a lot of variety come across my keyboard and I’ve learned and employed the best copywriting techniques to get attention, create a connection and drive action.
And that’s what I’ll teach you.
I help aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. Because when you have the chops to command higher rates, you can work less and enjoy more time, freedom, and career fulfilment.
More than 200 copywriters have taken my big course (the precursor to The Inkubator) and along with my private coaching group, Confident Copywriting, I’ve helped copywriters achieve results like:
I’m not a fly-by-night-written-a-few-emails-and-decided-to-teach kind of copywriter. Before I became a copy coach, I spent 10+ years as a successful and in-demand freelance copywriter writing for 196 different businesses on projects ranging from search engine friendly website copy, print advertising and brochures to sales pages and email sequences.
The point is that I’ve had a lot of variety come across my keyboard and I’ve learned and employed the best copywriting techniques to get attention, create a connection and drive action.
And that’s what I’ll teach you.
Get Heard
By far the most valuable part of the course has been the coaching and mentoring. What I thought I was buying was a copywriting technical skills course. What I got was all that PLUS incredibly valuable personal mentoring for my new copywriting career.
With Belinda’s mentoring (and knowledge-bombs from her Hot Copy Podcast), I was able to launch my copywriting business with solid project processes and the foundations of how to manage clients. This knowledge alone has probably saved me weeks or months of fumbling and frustration.
Don’t underestimate the value you’ll get from the personal coaching. The coaching element alone is worth far more than the cost students pay for the course.
Jennifer Goss Duby Writer
“A lot of stuff you can learn online, but I needed somebody to kind of put it together in a cohesive way. But, especially in the writing world, you see a lot of people who are about tearing people down, and I’m really opposed to that. I don’t think there’s any need for that. People don’t learn in a negative environment. There’s no value to being brutal.
I learn best in a structured learning environment that has a lot of support. So I’m always looking for people who are about raising everybody up. Meeting the writer where they’re at, giving them the skills and the tools and the confidence to take that next step. That was the vibe that I got from Belinda and it was completely true to who she is in real life.
It’s one thing to be positive and it’s one thing to give feedback, but to give feedback that’s really valuable, constructive and actionable in a positive way. I think that’s where the value is. ”
Louise Fowen Copywriter
“I kept thinking I’d really like to do [CMC], but I think the cost was holding me back. Not that I felt that it wasn’t worth what it was. It was just at the time it was too much for me. So every time it came out, I kept thinking, ‘this could be the thing that I’m missing’.
Eventually, I decided to take the plunge, because I thought I need to do this to move forward. And it definitely helped having a payment plan to make it more affordable.
Now, I’m definitely much more confident. I know I’ve got a kind of bank of information that I’m constantly flipping back into the lessons all the time. I am definitely writing a lot faster. And I feel more confident when I’m talking to clients as well. I can suggest ideas and actually give them reasons why I’ve phrased something a certain way.
[CMC] definitely made a big difference to me. It’s definitely worth every penny! Just the fact that I’ve got this now for life to go and dip into is just brilliant!”
iWrite
“When I joined the Copywriting Master Class, I was a very new copywriting business owner and knew there was so much I didn’t know. I had a few books on the shelf and a load of enthusiasm, but I needed specific skills training.
Belinda’s sense of humor and down-to-earth style were what hooked me in for sure. She was approachable and ready to share so much valuable information – I jumped in with both feet and I am so glad I did.
Yes, it was pricey for me at the time, but an important investment in the success of my business. The monthly coaching calls and the easy access to Belinda and the others in my cohort have been worth the investment alone.
So freaking awesome to be able to throw out a question and get so much valuable support. Thanks, Belinda! You’re the best!”
Bianca Haigh Copywriting
“I wanted to learn to write compelling copy, efficiently. I also needed to develop confidence in my writing, and to be able to justify the choices made to keep good copy when it’s at risk of being edited to death.
Not having done something like this before, I wasn’t sure whether it would be worth the investment = it was absolutely worth the investment, so in hindsight I would have enrolled a lot sooner if I had known how valuable the course would be.
Being part of the community of others who have gone through the course is reassuring and empowering = real people making a real success out of their copywriting (with real challenges) – makes success feel more attainable.
Would I recommend this course? Absolutely!”
These are video testimonials from my Copywriting Master Class, the precursor to The Inkubator. While they talk about a different product, the coaching experience will be the same. In fact, I think it will be better.
The program opens again in 2023. If you’d like news and the chance to grab some of the cool early bird bonuses (cough cough sales page masterclass) then pop your details in and I’ll keep you posted.
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