Bree’s cold pitch email to me (Belinda Weaver)
Hey Belinda,
I know you’re gearing up for the launch of Everyday Copy (which is a phenomenal idea btw), because you shared what a big mindset challenge that is right now.
And I get it. It’s a difficult time to be launching anything right now.
Everyone is in the house making noise and asking for your attention. Concentrating is basically Mission: Impossible right now.
Everybody and their poodle is throwing out opinions on whether people should be marketing, selling, or launching right now. You’re constantly reminding yourself that you know what is right for your audience.
You’re already stretched pretty thin between your Copywriting Master Class, Confident Copywriting Membership, writing copy for clients, mom-ing, wife-ing, breathing – and heaven forbid you want to incorporate a moment for self-care!
Which is why I think I could be a huge asset to you for this launch.
We both know you can tackle it solo. Because you’re a champ. You built a business from the ground up the way every freelancer dreams of doing it. Then you did the same with courses and programs. Basically, you’re a copy baller.
But what if you didn’t have to go this one alone?
This pandemic has already made everything harder.
What if you had an experienced copywriter with multiple launches under her belt who knew your voice and your audience… and she could tackle those remaining copy projects you need to tick off before cart open day?
I can make things easier for you.
I’ve pulled tips and tricks on how to emulate voice and tone from brand voice experts like Abbey Woodcock and Justin Blackman.
I’ve studied conversion principles from CRO top guns like Joanna Wiebe and ConversionXL.
I’ve swiped sales page anatomy and email sequence structure from copy geniuses like Belinda Weaver (aka you)!
And most importantly – I’ve helped coaches in the marketing, writing, business, and mindset spaces to launch new programs, courses, and paid offers with incredible results.
I created the sales page and email sequence for content marketing coach’s program launch which brought in $12K in the first hour.
I developed the sales funnel for a business coach’s first launch ever, which resulted in 3X more conversions than she hoped for.
I wrote the email copy for 3 separate launches on behalf of a marketing coach, all of which saw email open rates consistently above 60%.
I’d love to help you get those kinds of results for your next launch. Then you could have more time and headspace.
You could spend the afternoon with your two tiny humans who don’t understand that barging into your office every 20 minutes is distracting, while I craft a sales page that persuades each decision-maker persona that yes, now is the time to invest in their business.
You could wrap up with that book you’ve been dying to finish with Fenris on your lap, while I draft an email sequence that moves readers through the stages of awareness and primes them to say yes as soon as they land on that killer sales page.
You could drift off to sleep without an ounce of sweaty anxiety because your lizard brain knows that I’ve got the funnel strategy support you need to launch this thing on time and on par with your previous launches.
I know you shared your course launch progress with the CC group as a mindset boost, but I’d love to help you make this next launch your smoothest one ever (especially when everything feels so turned upside).
Because when you’re asked to step up, it probably means it’s time for some help.
When the goal is to push through, a helping hand is the best way to avoid burnout.
When you’re under pressure, unloading your plate is the way to keep your cool.
I know schedules are busy and trying to squeeze in yet-another-call is a frantic game of calendar Tetris. So, instead of hopping on a call…
Why don’t you tell me what’s left on your launch copy plate, and I’ll send you a video that walks you through how I can tackle it for you!
What pieces of launch copy are still crowding up your to-do list?
Best,
Bree
I replied to say I was open to chatting some more, then Bree followed up with this:
Thank you!
And congrats on your mofo status, Belinda! So glad to hear your outsourcing game is already strong. 💪
I LOVE the idea of a nurture sequence, and I put together a few ideas for you in this 5-min video.
I have a whole page of notes, so there’s more where that came from!