Spark the next iteration of your business.

A 6-month mastermind for copywriters who are committed to stepping into a bigger space and better life.

Doors close mid-June 2023.

There comes a moment in every copywriter’s business life when we ask… “Is this it?”

Maybe you’ve asked yourself that question.

I know I have. Many times.

I’ve asked it when I’ve felt lost, stuck and uncertain about what the future holds. When it feels like my heart just isn’t it anymore. In those moments, life seems more chaotic and overwhelming, like I’m being buffeted by strong winds without a tether.

That’s when my inner critic sometimes pipes up with unhelpful suggestions about chucking it all in and becoming a beekeeper.

I’ve learned that in those moments, I am not being called to quit.

I’m being called to change

To step up and out. To recalibrate and reform. I’ve simply outgrown what I have created.

Every next level of your life will demand a different you.

As will the next level of your business.


The CEO Catalyst

A 6-month mastermind for copywriters who are committed to stepping into a bigger space and better life.

And do it all with confidence.

Many masterminds will sell you a framework on how to make more money in less time. And while those money stories are sexy as hell, I suspect you might want more than money alone. 

You want what the money makes possible.

Creative pursuits. Regular travel. Lazy days with nowhere to be and nothing to do. Laughter and fun without the shadow of work looming. 

The CEO Catalyst will help and guide you as you reshape your copywriting business into a fulfilling venture that makes your lifestyle goals a reality.


Krista Walsh

Krista Walsh Copywriting

“I’ve made more progress in this mastermind than in any other group program I’ve been a part of. I feel like I have a clear plan for reaching my specific financial and lifestyle goals.

It really feels like I’ve also lowkey got you [Belinda] as a business consultant with the Slack, Voxer, and Strategy Pit Stops elements — a super duper steal for the price of the mastermind.”

What’s possible for you? Everything!

New career heights. More visibility. More authority. More respect. Yassssss.

More money coming in. We’re talking about a stable income along with adding some big money-makers to your stack. 

More joy and ease. Aligning and streamlining your work so you’re excited to get stuck in every day and able to disconnect each night. 

I’m all in with a HELL YES to dreaming big, but the catalyst for making them happen is creating a business roadmap anchored in the bigger vision for your life. 

It all starts with a clear understanding of what (and who) all this work is for. And spoiler: your vision doesn’t have to change the world. It can just change your world.

Perhaps your dream is to have stress and guilt-free time to write your book.


…To be location-independent for extended travel. 

…To stop doing All. The. Work. and start enjoying LIFE.

…Or a shift in your role. From writer to strategist (and the rate hike that goes with it).

These are just some of the scenarios copywriters wanted to make real when they joined the CEO Catalyst Mastermind. 

What they got was alignment, direction and certainty on how to make it happen. 

And from that space they: 

Oh, and they got a kick up the bum to take more time off.

“Husband and daughter swimming. And you know what I didn't do? Work 😏 😏 😏”
Kerry Campion de Santiago

A catalyst moment unleashes hidden potential and sparks transformation.

Are you ready for yours?


Krista Walsh

Krista Walsh Copywriting

“The [Marketing Opportunity] Audit clarified vague questions and worries I’ve had rolling around in my mind for YEARS in one hour. I think it went beyond just “marketing” actually. More like a holistic business audit with how you analyzed my services structure and everything.”

“It really didn’t come as a surprise, but the support and great insights everyone brings to the table has been wonderful. I expected that the group would be supportive and resourceful, but expectations have been surpassed.”


Cassie Paton

The CEO Catalyst is perfect for you if...

You're a wall hitter in need of clarity

You might be trying on different business models, looking for “the one” that fits. Your head is full of ideas, but not many are seeing the light of day. You’re stuck in a bubble of inaction (and maybe some self-sabotage) because you’re not sure what the next best step is.

You’re looking for the relief that comes from clarity, certainty and guidance, and the support to move forward.

“I feel like I finally have a sense of direction, which is wonderful.

I know you have my back, so I feel more confident that I'm building a business that serves me and my family and doesn't make a slave of me.”
Grace Fortune

You're a wheel spinner in need of balance

You’re working hard and your business looks successful, but you’re walking around in zombie state. New ideas excite you, but your to-do list is (barely) organised chaos, and you’re drowning in work. The idea of launching something new feels impossible. As does taking a break. Your big vision of freedom seems further away than ever. 

You’re looking for control, clarity and a sense of calm that comes from healthy, sustainable business practices and a CEO mindset. Because that’s when you’ll have the space to think.

“I’m seeing my business from the OUTSIDE for the first time in a long time… it was very liberating to just see GSTS as an asset that brings in money rather than all this BS in the online world today about your "purpose".

I definitely feel more comfortable about outsourcing, growing the team and taking a big step back so I can just go live my life.
Kerry Campion de Santiago

You're a visionary in need of a plan

You have worked hard to build your business, but the way it is right now isn’t where your heart is. Whether you have a different vision in mind or you’re searching for the next step, your current systems have you feeling stuck in place. 

You’re looking for recalibration with some boots-on-the-ground support to help you make some big changes.

“I've made more progress in this mastermind than in any other group program I've been a part of. I feel like I have a clear plan for reaching my specific financial and lifestyle goal.

It really feels like I've also lowkey got you as a business consultant with the Slack, Voxer, and Strategy Pit Stops elements — a super duper steal for the price of the mastermind.”
Krista Walsh

“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life”

— Amy Poehler

We all need people who believe in us more than we believe in ourselves. Cheerleaders who push open the doors to what’s possible. 

A Mastermind is a curated group of like-minded business owners who meet regularly and ask each other for advice, resources, ideas, accountability and support. 

Each person benefits from the collective wisdom of the group, allowing them to grow faster by seeing what’s working for others while avoiding costly mistakes.

“All of the first sessions of the first month were very eye-opening. I was struggling with where I wanted to take my 2023, but between the audit and roadmap, I clearly now see where I want to be.”
Karen Smith

What you get as part of your CEO Catalyst Mastermind experience

Your four-figure investment gives you 6 months of support including:


The main goals of our time together are:


Grace Fortune

“Truly, what you’ve given us and shared with us has been transformative.

There was a lot I didn’t know, before I started with you. I feel a lot more comfortable and confident going into it. I’m not afraid to make pivots and shifts when I need to too and when I want to.”

Hi, I'm Belinda Weaver.

I help copywriters of all levels supercharge their income, create financial stability, and avoid career burnout. 

I’ve helped copywriters achieve results like:

  •  a 372% boost in monthly invoiced billings
  • a 4x jump in monthly revenue
  • and a 66% day rate increase

I love it when copywriters embrace their value with higher price tags but, if we’ve hung out for more than a five minutes you’ll also know that I’m not all about the money.

Don’t get me wrong. I love money but at the end of the day, I don’t want to work through the best bit of my life. Or my kids’ lives.

This mastermind is a flexible blueprint to create a business that fuels your life. I’m creating that for myself and it’s what I want for you too.

The CEO Catalyst is

If you have read this far and feel like this is what you vibe, here’s how you get considered for an invitation:

STEP 1: Fill out an application

There are only 8 spots in each CEO Catalyst, and I review and consider each application carefully.

This is for you if:

This isn't for you if:

STEP 2: Meet for a chat

The next step is to have a conversation. 

This isn’t an automatic-acceptance-applications-are-just-a-formality kind of thing. Our chat is as much about understanding whether the mastermind is the right fit for you as it is about confirming that you’re the right fit for this round.

I want to make time to answer any questions you might have, get to know you a bit more and ask you any questions I have about your application.

STEP 3: Accept your invitation

If you’re a good fit, I’ll contact you and invite you to start with us in July 2023!


This is a four-figure investment. You can either pay upfront or spread it out over six monthly payments.

The CEO Catalyst meets for three weeks out of every month, for a total of six months.

January – June

July – December

Most sessions are 90 minutes long, except for our co-working/implementation zones which are longer.

While a traditional mastermind is purely hot seats and discussion, I’ve added a little more direction and focus to our discussions. The first two months are more directed, and the months that follow will see us focus on the areas the group needs to work on (which may be different for each group).

It’s a nice balance of structure and flexibility.

Yes, I do! But it’s really more ideas to noodle and reflect on to help you shift into a CEO mindset.

It will depend on where everyone lives. I would never ask you to get up in the middle of the night for CEO Catalyst calls, so the calls are likely to be on Thursdays** at:

9:30am PT (San Fran) // 12:30pm ET (New York) // 5:30pm GMT (London)

and, if the group is split between hemispheres, I’ll host a second call at

3:30pm PT (San Fran) // 6:30pm ET (New York) // 8:30am AEST (Sydney)

** Subject to change

The Slack group is where you can ask for help and get the whole crew on the case. You also have DM/voice note support from me (Belinda) when you need it. This is like your own Belinda-Batphone when you’re feeling a bit vulnerable or want to brainstorm some ideas.

We have a blind date two weeks before the start of each CEO Catalyst. This is when you will meet the other copywriters in the mastermind. I like to do these before we start so we can dig right into the juicy stuff in the first session.

There aren’t any 1:1 sessions with me because this isn’t about only getting advice from Me. The true gold of a mastermind is the collective experience of the group.

That said, I’m only a voice note/DM away when you need some personal support.

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