A woman with orange hair posing with her hands on her hips.
From Crickets to Clients

Coaching Week

5 days of reusable resources, tasks and coaching to help you set up an ongoing stream of copy clients.

A full pipeline of clients for just $17?

A woman with red hair posing with her hands on her hips.
From Crickets to Clients

Coaching Week

5 days of reusable resources, tasks and coaching to help you set up an ongoing stream of copy clients.

A full pipeline of clients for
just $17?

When I ask copywriters about their #1 struggle, the answer is...

Getting Clients!

Getting any clients.

Getting right-fit clients.

Getting regular clients.

Like many copywriters, you may live with oppressive uncertainty about where your next client will come from. 

And with ChatGPT snapping at your professional heels, you’re worried the whole industry is just a few clicks away from being vaporised.

Which makes you accept any project, even if you know you’ll hate the work or you’re already working on a few projects. But it’s work, and it might dry up. Suddenly you’re over-booked and burning out.

You KNOW there is a middle ground.

You read about copywriters hitting regular income goals. You listen to their cred-building stats on stage and on podcasts. They don’t seem to have any trouble finding work.

But that hasn’t been your experience.

Those gaps in your schedule have you biting your nails and snapping at your loved ones. 

A woman in black with the words i'm going to put a smile and pretend this is all great.

First things first.

Stop. Take a breath.

And another one.

I know this is stressful to think about, but I’m here to tell you that the feast and famine cycle isn’t necessary

There is a way to keep your pipeline of clients comfortably full. Even with ChatGPT sharing our lunch table now.

It’s a reassuring place to work from as it means you’re more able to 

  1. Say no to bad-fit clients. The ones who don’t pay well and make your life hell.
  2. Keep your computer closed on evenings and weekends, knowing your business will survive.
  3. Possibly even (gasp) take a holiday.

And all while adding income to your bank account, each and every month.

Doesn’t that sound ideal?

If you’ve had some copywriting clients already, you’re in a great place to systemise your lead generation with some easy and repeatable steps. 

You don’t even have to send those well-crafted cold pitches that take a short ice age to write (unless you want to). 

Introducing...

From crickets to clients logo.

MONDAY April 29 - Friday May 3, 2024

5 days of reusable resources, tasks and coaching to help you get an ongoing stream of copy clients, booked in!

3

short training sessions with long as you need Q&As 

3

collections of templates you can swipe and use straight away

1

live panel with copywriters sharing advice and inspiration 

Introducing...

From crickets to clients logo.

MONDAY APRIL 29 - FRIDAY MAY 3, 2024​

5 days of reusable resources, tasks and coaching to help you get an ongoing stream of copy clients, booked in!

3

short training sessions with long as you need Q&As 

3

collections of templates you can swipe and use straight away

1

wrap session with bonus tips and PRIZES!

“It was a fabulous offering that I will cherish forever…life-changing!

Booked a new client for a website project and I have three others booked in for discovery calls.”

Abi Rae

“The templates and training were easy to use and didn’t feel overwhelming. Lots of quick, easy wins.”

Suzy Stanton

“It helped me get into a different mindset: take now little actions instead of making a big plan I keep postponing.” 

Laurence Ogé

“Two old clients reached out, one for a project, the other for ongoing socials and blog copywriting + proofreading. 

I also signed on an NFP to backfill their comms role part-time for three months till the end of the year which will help me further hone my corporate copywriting skills (in dire need of polishing).

Best however many dollars I’ve spent since diving into freelancing and would slap that down again.” 

Sanki Tennakoon

How it Works

This isn’t an event that requires huge chunks of your attention during the week and I’m not going to overload you with tonnes of things to do. 

1. Each day, there’ll be a training session (and template) to help you get more clients.

It could be a 15-min training with an action or a longer panel discussion with copywriters of all levels (bring your notebook for those!)

You’ll get all the resources you need to take action, including copy you can simply swipe and send.

2. You take action.

This is not about doing All The Things. This week is about taking simple and consistent action.

You’ll get three actions that are proven to keep the bookings flowing and a whole lotta support from me.

3. Share your actions in the FB group to be in the running for some big prizes. 

BOOM. 

Can I guarantee that three actions will land you a client? No. (I’m being real with you here) But these three actions will start conversations that lead to clients booking in.

And when you repeat these actions every single month, you’ll get regular bookings.

This week is all about taking simple actions on a consistent basis. 

When you add these actions to regular external marketing and networking, you’ve got a recipe to book the work you want with the kind of people you love to work with.

From crickets to clients logo.

5 days of reusable resources, tasks and coaching to help you get an ongoing stream of copy clients, booked in!

Crickets to Clients Ticket

Level up your business
$ 17
  • 3 Live Training + Q&A Sessions
  • 1 Live Panel Discussion
  • Copy Templates to Keep
  • Coaching from Belinda
  • Private FB Group
  • 14 days replay access
  • Bonus: Client Clarity Workbook
  • Bonus: Private Podcast
  • Prizes!
Earlybird!

WANT TO LEVEL UP YOUR RESULTS?

Upgrade to Action Accelerator
+ $37 Crickets to Clients VIP Bundle
  • Everything in Crickets to Clients, PLUS...
  • 5 hours of bonus implementation zones
  • Lifetime replay access
From crickets to clients logo.

7 days of reusable resources, tasks and coaching to help you get an ongoing stream of copy clients, booked in!

CRICKETS TO CLIENTS

  • 3 Live Training + Q&A Sessions
  • 1 Live Panel Discussion
  • Copy Templates to Keep
  • Coaching from Belinda
  • Private FB Group
  • 14 days replay access
  • Bonus: Client Clarity Workbook
  • Bonus: Private Podcast
  • Prizes!
Earlybird!

WANT TO LEVEL UP YOUR RESULTS?

Upgrade to Action Accelerator
+ $37 Crickets to Clients VIP Bundle
  • Everything in Crickets to Clients, PLUS...
  • 5 hours of bonus implementation zones
  • Lifetime replay access
A woman in a floral kimono posing with her arms outstretched.

Take action. Get results.

If you enjoy a little accountability, add the Action Accelerator upgrade to your experience! 

I’ve added five implementation sessions to the schedule (that’s FIVE HOURS of co-working) so you can apply what you learning.

Grab the templates from the training session and join fellow copywriters to take action.

No more finding time.

No more finding motivation.

PLUS you get lifetime access to the replays!

For just $37 extra.

Who Am I?

I’m Belinda. A copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout.

I believe the whole point of being your own boss isn’t to create a job that is worse than the one you left. It’s to create a business that lets you enjoy the freedom, career fulfilment and control of your time.

A business that never leaves you ready to quit your dream.

As a copy coach and mentor, my vibe is nurturing and supportive. You’ll get gentle-but-firm nudges to keep going (especially if I know growth is on the other side) and let you know that you’ve got this and I’ve got you.

I’m adamantly opposed to hustle culture. As a mum, wife, dog owner, writer and recovering work-aholic, I design my work to fit within constraints rather than work against them.

In fact, my business – Copywrite Matters – has grown, shrunk and grown again while I’ve had two kids and moved between Australia, England, and the US. Each phase of my life and each stage of my business development has seen me learn and grow in different ways and my success isn’t always reflected in my P&L.

A woman in jeans and a floral kimono is posing for a photo.

Who
Am I?

A woman in jeans and a floral kimono is posing for a photo.

I’m Belinda. A copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout.

I believe the whole point of being your own boss isn’t to create a job that is worse than the one you left. It’s to create a business that lets you enjoy the freedom, career fulfilment and control of your time.

A business that never leaves you ready to quit your dream.

As a copy coach and mentor, my vibe is nurturing and supportive. You’ll get gentle-but-firm nudges to keep going (especially if I know growth is on the other side) and let you know that you’ve got this and I’ve got you.

I’m adamantly opposed to hustle culture. As a mum, wife, dog owner, writer and recovering work-aholic, I design my work to fit within constraints rather than work against them.

In fact, my business – Copywrite Matters – has grown, shrunk and grown again while I’ve had two kids and moved between Australia, England, and the US. Each phase of my life and each stage of my business development has seen me learn and grow in different ways and my success isn’t always reflected in my P&L.

Got Questions?

When will the live sessions be?

All the sessions are scheduled to hit different time zones. Any sessions that happen while you sleep will be ready for you to watch whenever it suits you. 

Here’s an overview of the schedule:

  • BONUS: Client Clarity workbook, delivered when you register.
  • APR 29: Action #1 Declare it! 
  • APR 30: Action #2 Easy bookings
  • MAY 01: Action #3 Cold to Client
  • MAY 02: Expert panel on getting clients 
  • MAY 03: Final tips, wins and prizes
  • MAY 10: VIP Hot Seat session [TBC]

What if I can’t make the live sessions?

Each session will be streamed into the private FB group so you can watch it when it suits your schedule.

Can I keep the resources?

Absolutely. All the copy swipes will be available in a Google Doc you can copy and use over and over again. 

Can I keep the replays?

Absolutely. If you upgrade to the Action Accelerator you’ll not only be invited to five bonus implementation zones, you’ll get lifetime access to the replays.

Otherwise, you’ll have access to the session replays for 14 days.

Why 14 days? I want you to take action, rather than collect video replays.

Remember that as long as you copy the template documents before the May 10, you’ll have lifetime access to the swipes/templates.

Will the FB group close at some point?

The private FB group will be open until April 10.

The templates and swipes will be in a Google Doc you can copy and keep forever!

I’m looking for my first client. Will I get anything out of this?

If you’re looking for your first client, this week will give you a tonne of ideas AND you’ll get a ready-made system to turn those first clients into repeat clients.

So yes! 

Testimonials

Copywriters who joined me last time...

“I loved how easy the tips were – it was all simple stuff that I just wasn’t doing! So it was a great reminder that simple can be effective.

I’ve systematised the tips you gave and scheduled things in to make sure I’m doing it regularly, even when I’m booked up. 

The space was supportive, the tips were simple and the accountability made sure people took action and got results. The templates with examples were soooo helpful because it made it so easy to do the damn thing.”

Nikki Trailor

“It was so practical and I did some of the things straight away rather than faffing about.”

Jennifer Murray


“As a newbie copywriter it was perfect me… It was a fabulous offering that I will cherish forever…life-changing!

I have made my business official by telling people about it. As a result, I am working on a new website project with a new client, and I have three others booked in for discovery calls. Yay!


I loved hearing the experiences of real-life copywriters who once started out where I am now. It reminded me to be patient and to be kind to myself on my own journey.”

Abi Rae

“I loved the templates, the gamified accountability that made it fun to really go for it while not making you guilty if you didn’t take a step (because, after all, we were doing that on top of our regular work), the panels with CC copywriters, etc.: it was a useful combination of various things.”

Laurence Ogé

“Marketing myself has always seemed like an overwhelming and time-consuming task for me. Crickets to Clients helped me realize there are things I can do with very little time or effort that still move the needle forward.

I really loved the Google Doc with the highlights and templates. It meant I could catch the Live trainings while on my lunch break or out and about and not worry about taking notes, because I knew the significant takeaways were in the doc for me to revisit later.

 I’m more willing to take the small actions and not make marketing so dramatic.

I love the energy and enthusiasm you bring to everything Belinda. I love your honesty and how direct and actionable your teachings are. I’m so glad I discovered you. I also CANNOT believe how much value you delivered for the price of this workshop. Thank you!”

Adri Kopp

“The templates were really easy to access, really easy to follow and super easy to adapt – I really couldn’t fault any of them.

I felt a lot more confident knowing how to signal that I am looking for more clients to work with and knowing how to follow existing clients for follow-up work.

The result is that I’ve been booked out my ears since with an NFP contract gig and a couple of old clients signing on for regular copywriting. – THANK YOU.

It’s also nice to hear from other real live copywriters who’ve been on the journey you’re on at various stages – and it’s so nice to see them bouncing off each other and Belinda creating conversations and sharing insights that wouldn’t happen without being in dialogue in that kind of space. I also loved how Belinda chose CC members and championed their wins.”

Sanki Tennakoon

From crickets to clients logo.

5 days of reusable resources, tasks and coaching to help you get an ongoing stream of copy clients, booked in!

Crickets to Clients Ticket

Level up your business
$ 17
  • 3 Live Training + Q&A Sessions
  • 1 Live Panel Discussion
  • Copy Templates to Keep
  • Coaching from Belinda
  • Private FB Group
  • 14 days replay access
  • Bonus: Client Clarity Workbook
  • Bonus: Private Podcast
  • Prizes!
Earlybird!

WANT TO LEVEL UP YOUR RESULTS?

Upgrade to Action Accelerator
+ $37 Crickets to Clients VIP Bundle
  • Everything in Crickets to Clients, PLUS...
  • 5 hours of bonus implementation zones
  • Lifetime replay access
From crickets to clients logo.

7 days of reusable resources, tasks and coaching to help you get an ongoing stream of copy clients, booked in!

CRICKETS TO CLIENTS

$ 17
  • 3 Live Training + Q&A Sessions
  • 1 Live Panel Discussion
  • Copy Templates to Keep
  • Coaching from Belinda
  • Private FB Group
  • 14 days replay access
  • Bonus: Client Clarity Workbook
  • Bonus: Private Podcast
  • Prizes!

WANT TO LEVEL UP YOUR RESULTS?

Upgrade to Action Accelerator
+ $37 Crickets to Clients VIP Bundle
  • Everything in Crickets to Clients, PLUS...
  • 5 hours of bonus implementation zones
  • Lifetime replay access

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