How to break up long copy (and keep your reader hungry for more) I love reading great copy but there is something a little intimidating
Ever squinted at your latest draft for a client, wondering if it’s brilliant or a wordy train wreck? You’re not alone. Second-guessing is practically the
Fun fact: When your kid is in a school drama production, you discover a secret: every play is powered by an army of parent volunteers.
One of the biggest questions copywriters ask me—especially when leads seem light on the ground—is, “Is all this lead gen work actually paying off or
“It just has to look good from 30 feet away.” That’s what we kept muttering to ourselves, paintbrushes in hand, as we brought the Willy
Let’s talk about that first call with a prospective copywriting client—the one that can make you feel like you’re auditioning for the lead role in
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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Images of Belinda by In Her Image Photography.
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