Fun fact: When your kid is in a school drama production, you discover a secret: every play is powered by an army of parent volunteers.
“It just has to look good from 30 feet away.” That’s what we kept muttering to ourselves, paintbrushes in hand, as we brought the Willy
I’ve been coaching copywriters for many years now. And a copywriter before that. We’re storytellers at heart and by trade, and boy, can we tell
Ever feel like Schrodinger’s copywriter? In a quantum flux between ‘next big thing’ and ‘epic fail’, all because you haven’t opened the box of taking
“But you never told me to!” That’s what I hear from my kids a lot right now. Particularly my six-year-old. Both kids have a list
I’m in full-on myth-busting mode today, and let’s say the spice level is high. As a copywriter, you might have once held or still be
Have you thought you’d love to be part of a mastermind but pulled back because “you’re not ready”?
Here are 10 signs you are actually ready.
Everyone has an origin story. The story that explains how you got started on the path you’re walking now and why you started walking in
It’s summertime here in Cali and the kids have about 17 years of holidays. We hit the beach the other day and it turns out,
Last week I bid farewell to the first group of legends in my CEO Catalyst mastermind. Together, we had six months of exploration, growth and
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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Images of Belinda by In Her Image Photography.
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