Some clients are micro-managers because they have control issues. You know the type. They direct the driver on how to park. Tell the cashier how
How to ease off without your biz going up in flames Every time I share the stories of the copywriters I work with creating slower
Ah, the joys of copywriting—flexible hours, creative work, and the ability to make money while wearing pyjama pants. What’s not to love? Well… the low-paying
Have you ever signed up for someone’s emails and then promptly forgot who they are? Maybe you grabbed a freebie in a bundle or signed
Fun fact: When your kid is in a school drama production, you discover a secret: every play is powered by an army of parent volunteers.
“It just has to look good from 30 feet away.” That’s what we kept muttering to ourselves, paintbrushes in hand, as we brought the Willy
Let’s talk about that first call with a prospective copywriting client—the one that can make you feel like you’re auditioning for the lead role in
Having transitioned from a full-time copywriter to a copy coach (clocking 13 years “in the biz”), I’ve guided hundreds of copywriters away from common pitfalls
Ever feel like Schrodinger’s copywriter? In a quantum flux between ‘next big thing’ and ‘epic fail’, all because you haven’t opened the box of taking
I’m in full-on myth-busting mode today, and let’s say the spice level is high. As a copywriter, you might have once held or still be
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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