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Who goes there?
Oh, hello! You can’t see anything on this page you haven’t joined the Copywriting Master Class. Want to see what it’s all about?
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Congrats! You made it!
Before we get stuck in, I want to quickly remind you that great copywriting isn’t a talent gifted from the heavens. Writing effective copy is about applying a variety of techniques and they can be learned.
That’s exactly what our journey together is all about.
Let’s see what you’re in for
Immediate access to lots of BONUS content
Go here to access the recipe for success plus swipe files and inspiration galore!
Module 1: Writing for the right audience
How to write copy that makes an honest connection with your reader.
The first module covers some foundation skills such as understanding your target audience, extracting benefits that sell (the ones people actually care about), capturing the right tone of voice, how to write copy that focuses on the reader.
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Lesson 1 – Understanding your target audience [/show_to]
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Lesson 2 – Extracting meaningful benefits (from features) [/show_to]
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Lesson 3 – Nailing the right tone of voice [/show_to]
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Lesson 4 – You vs Me (make your reader the star of your story) [/show_to]
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Module 2: Offers and actions
How to incite action after making a connection. 
The second module takes you through copywriting techniques that incite action. Techniques such as writing headlines, writing compelling offers, using guarantees and other trust-building techniques, uncovering uniqueness and writing the all important call to action!
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Lesson 5 – Writing headlines that hook [/show_to]
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Lesson 6 – Compelling offers (what they are and why they work) [/show_to]
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Lesson 7 – Guarantee, uniqueness and building trust [/show_to]
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Lesson 8 – Call to action (that motivate action!) [/show_to]
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Module 3: SEO copywriting
How to write copy that returns some Google love without turning readers off.
This is an intensive module all about pleasing Google. There really is no trick! Learn what SEO copywriting is (and isn’t), how to match keywords with intent, how to optimise copy and when to stop!
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Lesson 9 – An intro to SEO copywriting [/show_to]
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Lesson 10 – Matching intent to keywords [/show_to]
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Lesson 11 – How to SEO (copywriting that is) [/show_to]
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Lesson 12 – When is enough, enough? [/show_to]
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Module 4: The writing process
How to create the best writing results possible.
The last module in the Copywriting Master Class digs into the process around your copywriting starting with the copywriting brief, researching and preparing. We look at how to put together the most common copywriting projects, editing and formatting.
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Lesson 13 – The beginning (start writing!) [/show_to]
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Lesson 14 – The ultimate how to collection [/show_to]
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Lesson 15 – Editing for conciseness [/show_to]
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Lesson 16 – Formatting for readability
The End
Congratulations! Check out the special bonus I have for you and find out what happens next. [/show_to]
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If you have any questions (about anything, any time), just post them in the Master Class forum.
Belinda
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