Hot Copy podcast #37: Copywriting subcontracting – A ‘how to’ guide

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In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee.

It’s something we get asked about a lot, as often, as your copywriting business grows, it can seem like a great way to earn more money without actually writing copy.

But subcontracting can be problematic, and today we share our experiences and tips with you.

Tune in to learn:

  • The pros and cons of using subcontracting copywriters in your business
  • Belinda and Kate’s own experiences of using subcontractors
  • The pros and cons of being a subcontractor
  • Answers to the big subcontracting questions including:
    • Whether you can get a testimonial for work you did as a subcontractor?
    • Where you can use subcontracting work in your portfolio
    • The average margin charged on top of your rate
    • How much time you need to spend editing work from your subcontractors
    • Whether you have to disclose that you’re using a subcontractor

 

You can also listen on:

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We read out a review at the end of each show and today, we’re giving a shout out to larrye5012!

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Enjoy!

 

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