Ever wonder what a $5 decision could do for your copywriting business?
Not $5 spent.
$5 raised.
Five tiny dollars more on your hourly rate.
Would your next copywriting client even blink? (Spoiler: they won’t.)
Would your nervous system? Maybe. But only for a second.
But what if that extra $5 per hour was the first step toward a business that felt… breathable?
In my second year as a copywriter, I had a pretty good thing going.
Projects coming in. Clients saying yes. Income ticking up.
But I was also low-key drowning in work.
So raised my rates.
Not dramatically—just enough that I could take on fewer projects without losing income.
And guess what happened?
Clients still said yes.
So I did it again. And again.
I’d be told that raising your copywriting rates led to busier periods but I also discovered it led to better clients.
I was earning more as a copywriter and clients were ready to invest because:
- I could connect my experience to their goals, dropping lines like “This reminds me of another project…” and building instant trust.
- My copywriting quote evolved from a polite one-pager to a six-page investment proposal that made clients excited to sign.
- My systems got a glow-up. Working with me felt easy—and my testimonials backed that up.
Oh, and I didn’t stop marketing. And I definitely didn’t apologise for the new price.
Because I wasn’t just increasing my copywriting rates, I was increasing the value of the experience of working with me.
And I’ve seen this exact shift with the copywriters inside Confident Copywriting.
Take Sarah. She recently raised her retainer rates for an existing client. No drama. No awkward calls. The client just… signed the new contract. Like it was no big deal.
Why? Because Sarah had been quietly levelling up everything around the rate.
She reworked her offer stack to solve the right problems.
Streamlined her workflow so both she and her client could breathe.
And yes—she had support every step of the way.
Feedback, ideas, encouragement. That “you’ve got this” nudge when self-doubt crept in and tried to pull a full-body duvet over her business plans.
So yeah, increasing your copywriting rates is about the number.
But it’s also about everything else.
A little challenge for you… Next time you send a quote, up your rate.
Even just a little.
Test the water. See what happens.
