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Your top priorities are to hone your writing skills and build a steady client base.
Find out how
A woman with red hair sitting in front of a bunch of leaves.

You might know just enough about copywriting to do some damage, but not enough to feel comfortable calling yourself a copywriter. AmIRight?

When we try something new for the first, we usually operate on base instinct and it’s how most copywriters start out.

We trust our gut and a lot of times it works out just fine. That is… until we want to level up.

…Increase our rates, book a complex project, or attract a more sophisticated (higher-paying) client — that’s when we start to doubt ourselves and our skills.

This is the paradox of writing copy on instinct.

Can I let you in on a little secret though?

All it takes is a solid understanding of the fundamentals and boom, you’re a wizard Harry copywriter.

The good news is that these same fundamentals will come in handy for years (or decades) to come — whether you’re working with clients or marketing your own copywriting business.

The only thing standing in the way of you and being “a real copywriter” is that your copy knowledge has some gaps and possibly even conflicting ideas.

That’s probably because you’ve been writing on instinct and piecing info from multiple sources.

AmIright?

Here's how you can...

Sharpen Up Your Copy Skills

Seriously... this is the bit to pay attention to.

  • Step 1: Start building out your swipe file of copy techniques and tricks — and refer back to it when you feel stuck
  • Step 2: Identify a teacher you resonate with and go all-in on learning — commit to investing your time and attention
  • Step 3: Put what you’re learning into practice — use it to market your own business and get more clients

Here's how you can...

Sharpen Up Your Copy Skills

Seriously... this is the bit to pay attention to.

  • Step 1: Start building out your swipe file of copy techniques and tricks — and refer back to it when you feel stuck
  • Step 2: Identify a teacher you resonate with and go all-in on learning — commit to investing your time and attention
  • Step 3: Put what you’re learning into practice — use it to market your own business and get more clients
A woman in a business suit sitting in a chair.

Jennifer went from taking whatever work she could get to narrowing in on copywriting

Before going through the Copywriting Master Class, Jennifer Duby had been dabbling in freelance work for nearly 2 years. Tired of taking whatever work she could get, she knew she needed to be more deliberate if she wanted to grow her business.

“I felt like I needed some qualifications, partly to educate myself but also as a validation to say yeah, I do actually know what I’m talking about”

The Copywriting Master Class helped Jennifer formalize her knowledge, put what she was learning into practice, and build a business writing copy and content for clients.

“Part of what I was thinking about was, am I going to do copywriting or am I going to do content writing. There’s so much grey area between those two things that this class gives you the tools that you need to do either. This class will set you up to be able to do what you want to do.”

What do I know about this copywriting stuff?

Hey, I’m Belinda Weaver (but you can call me Bill) — owner of Copywrite Matters, cohost of the Hot Copy Podcast and massive Dr Who fan.

Before building Copywrite Matters into a successful copywriting business, I spent years developing and implementing marketing strategies. I took many campaigns from idea to execution before realising copywriting was the practice I enjoyed most.

Over the years I’ve learned what works and what doesn’t. As a copywriter, I used that experience to help my clients create unique brands — starting with their copywriting.

Now I share my proven techniques to help copywriters level up their writing skills and their businesses.

Here are a few resources to speed up your learning:

These should help you dig into the craft of copywriting. And I want to quickly leave you a reminder.

Writing great copy is a SKILL, not a TALENT.

That’s mean you can learn it, practise it and get better.

Your job now is to hone those skills!

Already Fired Up to Stop Writing on Instinct?

Learn how to write copy like it’s meant to be written… in The Copywriting Inkubator.

This premium copywriting course will set a rock-solid foundation for your career as a copywriter. Learn the foundational principles you need to write any kind of copy, frameworks and blueprints for a variety of projects. 

PLUS get heaps of coaching from me so you improve faster than you thought was possible.

TELL ME MORE ABOUT THE INK!

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Images of Belinda by In Her Image Photography.

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