“You’re so lucky!” Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil! Truth be
When I first started out as a copywriter, I did everything I could to make a name for myself. There was a lot that I
If you’ve been following me or reading my stuff for any length of time you will have heard me reference productivity. I am always trying
When I was a kid, my mum made me write thank you letters to all the relatives who sent me birthday presents. I hated the
You’ve got that sinking feeling in your gut. This project isn’t going well. Your client keeps changing their mind and you’re spending way more time
It was a dark and stormy night. Lightning flashed across the sky as I faced the task ahead. One of my chickens had been ill
When your clients go to the competitors, it’s your fault. That’s right. I first heard that statement in Scott Stratten’s Unmarketing podcast and it’s been
You have a nice looking website. You’ve got your Facebook, LinkedIn and Twitter account setup and you’re starting to gather a following. Your copywriting blog
Testimonials let you show off your awesomeness in a way that hopefully persuades potential clients to book you in too. How? Because testimonials demonstrate that
Procrastination is the curse of anyone tracking billable hours. When we procrastinate, we exchange high value tasks for (easier) low value tasks and while this
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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