When I was a kid, my mum made me write thank you letters to all the relatives who sent me birthday presents. I hated the task. Seriously. I would choose to go to the dentist before I’d sit down voluntarily and write a few lines of thanks to my Nan.
Now, of course, I know the pure joy of being on the receiving end of something that used to be considered a minimum standard of politeness.
But the power of thank you goes so much deeper.
The world has changed. Technology is always upgrading. You have to keep up. You have to get ahead. It can all seem like a bit of a rush, especially when you’re busy. That said, there really is no excuse to run roughshod over courtesies.
Call me old fashioned but I don’t think saying thank you is a quaint social nicety. I think saying thank you is just good manners. But it’s easy to assume appreciation.
It’s easy to think that because you have a social media presence and you’re engaging with your customers and peers that you’re doing enough. I mean, there are only so many hours in the day – right?
What if I told you that a simple but deliberate thank you could turn a happy customer into a delighted customer who raves about your business to all their friends and family? That’s worth five minutes of your time, isn’t it?
Saying thank you acknowledges the effort made and shows that you are grateful.
Saying thank you says that you realise your client could have chosen someone else.
Saying thank you helps you appreciate people and nurture your relationships.
Saying thank you shows that you care about your business.
Saying thank gives your business a real point of difference.
Say thank you, as often as you can
So whether you’re just a fan of good manners or you’re working on your branding, take some time to thank the people who touch your business.
Thank new clients for the opportunity to submit a proposal.
Thank them again if they accept your quote.
Thank customers who buy your products.
Thank your team when they put in extra hours to meet important deadlines.
Thank customers who download your ebook.
Thank clients who pay on time.
Thank people for commenting on your blog.
Thank people for recommending your services.
Thank people who give you advice.
Thank people who share your content.
I would like to thank…
Every single business owner who trusts Copywrite Matters with the voice of their business.
Other copywriters who support and cheer and listen to me.
Every person who makes time to read this blog.
Every subscriber who never misses a Daily Draft.
Every person who generously shares my content online.
The clever people who help me keep Copywrite Matters ticking over [Kirsty @ Interim Business Solutions, Zoe @ Get Heard]
I thank you all for keeping me in business, in good humour and inspired.
Are there some people you should thank?