Hot Copy E60: Pamela Wilson on content marketing and beating impostor syndrome

The best creative work is built on some kind of messiness that has been polished up.

Today, I have a special treat. I got to spend some time chatting with Pamela Wilson. If you aren’t familiar with Pamela then you’re in for an even bigger treat. Pamela is an award-winning graphic designer, creator of Big Brand System, former Executive VP at Rainmaker Digital, and author of Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

I got to know Pamela when she was a content creator over at Copyblogger so I was surprised when I learned that she doesn’t consider herself a “writer”.

In this Hot Copy interview, we talk about falling into a writing career, beating imposter syndrome and some content marketing essentials you really don’t want to miss.

Tune in to learn:

  • Pamela’s journey from graphic design to author
  • How to beat imposter syndrome (from someone who has)
  • Why and how many businesses are failing at content marketing
  • Pamela’s four-day strategy for creating and publishing exceptional content
  • The headline writing process for her book title
  • Why you need to be blogging
  • How often you should promote your content

Listen to the show

To listen to the show on iTunes (search for Hot Copy), Stitcher, or the Hot Copy podcast website.

Take me to the Hot Copy website

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to AussieRachel for a FAB review of the show.

Let’s end with this nugget from Pamela:


Happy listening!

Belinda and Kate (your Hot Copy hosts)

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