Most people don’t know this, but in another timeline, YouTube may not have become the second largest search engine in the world. When they launched,
Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know
An introductory guide to the power of content marketing. We live in an age when internet scams are just part of “being online” and building
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing
The goal of content marketing is to keep in front of your audience, not in a pushy “here, here, come buy my stuff” kind of
Today, I have a special treat. I got to spend some time chatting with Pamela Wilson. If you aren’t familiar with Pamela then you’re in
If you caught some of my social media updates last week, you’ll know that I was in Denver for Copyblogger’s Authority conference. It was the
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling
Content is the new online currency. Search engines reward brands that produce great content across a wide range of locations online. That’s what it takes
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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