Lies in copywriting: Hyperbole vs Realism
If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe
If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe
Ah, typos. I don’t know how you infect my writing. But you do. I’ve published several blog posts about proofreading. Like this 4-stage strategy to
How do you write your email marketing? Does it trip off your tongue (or fingers) so it’s conversational and fresh? Or do you slave over
Spelling mistakes, typos or dodgy punctuation can be slightly funny at best. Think “Let’s eat Grandma” vs “Let’s eat, Grandma”. Although it’s doubtful that grandmas
These aren’t just productivity apps. These apps are making me smarter, more organised and a bit groovier. OK, I can’t really back that last one
When you’re choosing a domain name for your business you can feel like a kid in a candy store – overwhelmed with almost endless options
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
Oh! You’re at the bottom of the page!
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