If you’ve been a copywriter for a while, you may have received client feedback asking you to make the copywriting “punchier/snappier/more exciting”.
If you’ve ever heard this, smiled politely then wondered how the hell you were going to make that happen… well, this is the post for you!
And it really is quite simple. If you want your copywriting to feel more exciting, you have to create an exciting rhythm.
The sentences you write and the words you use will create a beat for your reader.
Start with the length of your sentences. If all your sentences are roughly the same length, you’ve created a regular beat that could keep time for a marching band. Your reader begins to expect the ebb and flow of your words as they read and it can lull them into boredom.
To give add a spicy Cuban beat that puts a party on your page, write longer sentences mixed with really short ones.
One word sentences are a thing!
When you mix it up, you’re keeping your reader on their toes. And the stop and start? Well, it’s just more interesting to read.
And now it’s over to you…. Have you ever had this client request? How did you approach your copywriting in response? Or maybe you just do this as a matter of course. Do tell.