How to catch those typos: The how and why of perfect proofreading
Almost every copywriter will have faced this scenario. You’ve finished your draft after days (or weeks) of solid writing. The copy is HOT. You’ve read
Almost every copywriter will have faced this scenario. You’ve finished your draft after days (or weeks) of solid writing. The copy is HOT. You’ve read
Words that sell. As a copywriter, they are our bread and butter. Words that pique people’s interest, make them use their imagination and turn the
One of the big rules of copywriting is to ditch complicated language.When you use simpler words, your copywriting becomes more readable and that increases
Google has launched its latest algorithm change, affecting how online content is ranked by Google. It’s called Penguin and it will not only have
You will have read the stories of the life of a freelance copywriter. Any freelancer actually. Working from the beach in some far-flung place. Or
Proofreading is tough! It takes time, patience and (I believe) a specific set of skills but your credibility is compromised every time an error sneaks
I had an idea. I wrote it down. It’s just a small flame now but, with your help, that flame will ignite something big… The
A press release (news release, media release or press statement) has traditionally been used to get your mug in the news. Actually getting on the
Guest post by Karen Gunton from build a little biz. One of the things I talk about a lot over at build a little biz
A good headline is one of the bookends of any marketing copy. The other is the call to action. Without these two items, your reader
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