The secret to my lucky life as a freelance copywriter
“You’re so lucky!” Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil! Truth be
“You’re so lucky!” Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil! Truth be
Let’s pretend that someone is looking for exactly what you have to offer and finds your website. They can afford you. They are in a
Sometimes working with a new copywriting client is like starting a new friendship. A friendship that could become so much more. When I hand over
If you want your copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’
I’ve been writing quite a few email marketing campaigns recently. Campaigns ranging from directly promoting services to reaching out for referral business. I thought it
I’m not talking the spider phobia thing or the slightly OCD anxiety I get when I see crooked pictures. I’m talking about my writing fears.
Making vague promises in your copywriting is easy but they don’t do much for your credibility. In fact, watered down statements water down your reputation,
When you’re writing marketing collateral, from website copy to printed brochures, it’s pretty normal to start with what you know. You. But if you’re not
You’ve been thinking about making this purchase for a while now. It has been at the back of your mind and you’re almost ready to
Most people go to a lot of effort to make their homepage a welcoming entrance for first-time visitors. And that’s a good thing! But in
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
Oh! You’re at the bottom of the page!
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