The call to action: Writing tips smart marketers know
Joanna Wiebe, conversion copy expert from Copy Hackers says, “Visitors who don’t click don’t convert.” Ain’t that the truth? You’ve probably heard the term ‘call
Joanna Wiebe, conversion copy expert from Copy Hackers says, “Visitors who don’t click don’t convert.” Ain’t that the truth? You’ve probably heard the term ‘call
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing
When you provide your details for a newsletter, blog or competition you are opening your inbox to email promotion. That’s a given. You may have
How long should my copywriting be? Is long copy better than short copy? Have you seen my glasses? These are questions I’m asked quite often
Testimonials let you show off your awesomeness in a way that hopefully persuades potential clients to book you in too. How? Because testimonials demonstrate that
Search engines are smart but you still need to think about SEO if you want to rank highly. Sorry. And if you are writing your
Okay. Obviously, I don’t mean that you need a little about ME on your website (although that would be nice wouldn’t it?). When I say About
Always choose clarity over cleverness. It’s a copywriter’s mantra but many writers can’t wait to pop on their clever trousers, assuming that the more clever
10 dollar words are the fancy words that you think make you look smart. You hope that by including a longer, more complicated word than
One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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