Geishas and the secret power of exclusion in copywriting
I love all things Japanese. You might call me a Japanophile. I have kimonos, art, books, statues, tattoos. Oh, the list goes on. I recently
I love all things Japanese. You might call me a Japanophile. I have kimonos, art, books, statues, tattoos. Oh, the list goes on. I recently
If you’ve been a copywriter for a while, you may have received client feedback asking you to make the copywriting “punchier/snappier/more exciting”. If you’ve ever
As copywriters, we need to understand our readers. Or reader. Consensus is that we should always write to one person; and understand that one person
This is a guest post by Miguel Campaner, Product Launch Copywriter and Consultant. Over to you Miguel! What if I told you there’s a way to become a
This is a guest post by Victoria Greene, a branding consultant and freelance writer. Take it away Victoria! As a copywriter, you’ve probably written your
Writing copy for charities and non-profits is something I’ve dabbled in. When I was first offered the work to write long, direct mail letters for
This is a guest post by Jamie Cassata, a direct response copywriter, consultant, and author. I’m a master’s-level philosopher who betrayed the “love of wisdom”
The horror of the blank page. The overwhelming uncertainty you can face before you begin a copywriting project. You ask yourself, “Where do I begin?”
Using numbers in your copywriting is smart. Numbers give your readers’ brains a quick shortcut (as they are easier to scan). Think, 9 vs.
Good marketing copy doesn’t have to be read. The words and message simply absorb into the reader’s brain, like osmosis. Okay. Yes. That sounds
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It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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